Boston-based Goldcast raises $28M in funding to empower B2B marketers to turn events into revenue
Boston-based Goldcast, a purpose-built platform for B2B industry and event marketers to host interactive virtual and hybrid events, raised $28 million in a Series A funding round led by WestBridge Capital with participation from Unusual Ventures.
As part of the transaction, Sumir Chadha, co-founder of WestBridge, will join Goldcast’s board of directors. The startup has raised $40 million in funding so far, including a $10 million seed round.
Founded by Harvard Business School graduates Palash Soni, Aashish Srinivas, and Kishore Kothandaraman, Goldcast says it enables marketers to host events from small webinars to large user conferences that are as engaging as a Netflix show while providing account-based insights that they help growth. – focused teams optimize and measure ROI.
The current round of funding will help the startup continue to develop product use cases, hire talent to expand its leadership team, and invest in marketing community initiatives.
The platform also allows integration with existing marketing automation and CRM to track all participant activity and monitor channel contribution. Its notable customers include Amplitude, Autodesk, Coherent, Drift, HootSuite, Intuit, Lattice, Microsoft GitHub, and Zuora.
“The post-pandemic shift to virtual and hybrid events will be a lasting change for B2B marketers, in large part due to the sheer increase in reach that marketers achieve when they incorporate a virtual function. We’ve found that B2B marketers see great value in a strong digital events strategy,” said Palash Soni, CEO, and co-founder of Goldcast.
“As this focus continues to evolve, so will marketers’ needs to track who visits and engages with their brand. The value of events has historically been difficult to quantify from a sales funnel perspective, and we’ve created a proven solution for marketers to bring them closer to their bottom line. We are excited to continue to iterate on our existing offerings to serve larger marketing teams that want to know exactly how their event budgets are impacting their performance,” Palash said.
Goldcast says it has seen a tenfold increase in revenue and hired 60 new employees since its last funding round in February. The company has added another 150 customers over the past year.
“As digital and hybrid events become the norm, there is a strong market opportunity for actionable insights directly related to revenue, and Goldcast is at the head of the pack,” said Sumir Chadha, co-founder and managing partner of Westbridge Capital.
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