Zepto launches paid analytics platform ‘Zepto Atom’ for brands; CEO Palicha says, ‘Our serious attempt…’
Homegrown 10-Minute Delivery Giant Zepto has announced the launch of advanced data insights Subscription “Zepato Atom” for consumer brands in India.
Zepato Atom in India Rs. 1000+ million customer analysis intends to use the in-house tech-powered analytics tool to disrupt the industry, which is currently dominated by legacy multi-national companies.
“We believe that Zepto can produce millions of data points every day, as per the competitive price of brands to customized and real-time insights to their products.”
Palicha has noted that Zepto intends to invest significant engineering bandwidth in the next 12 months, with new features in the pipeline such as AI-generated customer personal or automatic survey facilities targeted for some customer groups.
Zepato Atom Subscription is the top spot for the Zepto brand portal, already existing Zepto Brand Portal (which offers brands listed on the Zepato platform basic day-to-day data on their performance on Zepto and is available for free).
The main features of the zepto atom
The characteristics of the Zepato atom have the ability to deliver pinpoint-level market share and brand performance data, allowing consumer brands to track their presence in the neighboring economy of India with extraordinary precision.
The platform enables marketers to identify the pockets of hyperlocal demand gaps and growth – for example, it illuminates how it can underperform the brand in the western suburbs of Hyderabad, with signs suitable for dealing with prices, marketing, or distribution.
The second functionality is real-time visibility in the live sales matrix. The Zepato Atom updates brand partners with data from product sales, customer print, and conversion rates every minute, giving them a constant developmental view of the effectiveness of the campaign and the strategy of the campaign.
The company claims that this granularity allows brands to recover on the fly, adjusting promotion or stock-cooking units (SKUs) in response to migrating usage behavior in hours and days.
However, perhaps the most ambitious ingredient is the Zepto GPT, which is an in-house natural language processing (NLP) assistant that acts as a conversation interface on the Zepto dataset. Brands can ask business-critical questions in plain English-“How can I increase my market share in Bengaluru for the protein bar category?”-and can also receive data-backed insights, forecast recommendations, and pre-formed reports.
Zepto GPTA parses the wide troves of transactions and behavior data to help brands make knowledgeable decisions without waiting for the custom analysis cycle.
Zepato nuclear adventures beyond traditional analyses by surfacing advanced behavioral data. Tool brands give customers’ repetition behavior, production attachment, funnel-stage performance, and visibility of homepage and vision placement.
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